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Brand Development & Creative Projects
Over the years, I've found myself involved in all sorts of creative projects.
Sometimes that starts with a name and a logo. Sometimes it's a product idea scribbled on a piece of paper. Other times it's an existing business that needs a fresh direction.
What I love most is taking an idea and helping bring it to life.
From ice cream brands and kombucha products to wellness concepts, hospitality businesses and customer experiences, I've worked across branding, product development, creative direction, marketing and content creation to help turn ideas into something people genuinely connect with.
The projects below are a collection of some of the brands, products and concepts I've had the opportunity to help shape over the years. Some started from scratch, others evolved over time, but each one has taught me something about creativity, problem-solving and building brands that people remember.
For me, the most rewarding part isn't creating a logo or designing packaging.
It's watching an idea grow from a simple concept into something real.
Studio Session with Aimee
Yuhuuu I'm Aimee, a professional photographer living the dream between Melbourne and Bali (because why not have two homes, right?). I spent 6 years as a model, so trust me when I say, I know how it feels to be on the other side of the camera! That’s why I’m here to guide you every step of the way, making sure you feel comfortable, confident, and ready to absolutely slay your session.
Whether this is your very first photoshoot or your hundredth, I’ve got you.I’ll help you with everything from posing, angles, and keeping those nerves in check, so you can just focus on being your fabulous self.
When I’m not behind the camera, you’ll find me chasing the sunshine, being close to the ocean (some say I’m solar-powered, and honestly, they’re not wrong). Photography isn’t just what I do, it’s my passion. Capturing people in their most authentic light is what fuels me. Seeing you shine is what it’s all about!
Jump in and scroll down to uncover all the juicy details of each service.
Got questions or need more info? Head over to my Contact Page and leave me a message.I’ll get back to you within 24 hours, promise!
Creative & Brand Development
Rebelle at Waterbom Bali
Rebelle is probably the most fun brand I've worked on.
It's the rebellious child of all the brands. The one that's always evolving, always trying new things and never really standing still.
What started as a small ice cream kiosk inside Waterbom Bali slowly grew over the years into something much bigger. One of the things I've loved most about being involved is that there's always another idea to explore.
Over the years we've introduced frozen yoghurt, soft serve, mini pancakes, cookie sandwiches, popsicles, sundaes and plenty of limited-edition ideas along the way. Some started as random conversations, others came from watching what customers were enjoying, but they've all played a part in shaping the brand into what it is today.
What I love most about Rebelle is the creative expression. It's a brand that gives you the freedom to test ideas, create new products and bring a little bit of fun into everything you do.
One of the projects I'm most proud of was watching the business grow from a small kiosk into a much larger space within Waterbom. It gave us the opportunity to expand the menu, create new experiences and continue building on what people already loved about the brand.
Even after all these years, Rebelle is still the brand that gets me excited about new ideas.
Brand content
Beyond Studio
E-commerce Shots: Boost Your Social Media Slay
Designers, if you're with me, you know how tedious it can be to show up online for your brand without ready-to-go photos. Well, here's a treat for your social media brain! These sessions go beyond typical e-commerce shots, offering more than the standard front, side, and back views. Your followers crave seeing your creations in diverse, relatable settings, with real-life people wearing your clothing in casual yet creative situations.
The more images you have, the more you'll post, and the more you post, the higher your chances of boosting sales. Let me help you bring in those extra dollars!
Modeling
Kickstart Your Modeling Career or Refresh Your Portfolio
Are you looking to start your modeling career and make some extra money on the side? Or are you already in the game but need a fresh set of photos for your next casting? You're in the right hands. I spent six years modeling in Jakarta, Singapore, and Thailand, working in TV, commercials, video clips, and fashion and beauty shoots for magazines. With my extensive experience, I know exactly what agents and clients are looking for in a modeling portfolio.
I will not only capture all the angles you need, but I'll also help explain posing and guide you through the session, leaving you with a new set of skills ready for those next big shoots you're going to book.
Self love portrait
Embrace Self-Love with a Therapeutic Portrait Session
These therapeutic self-love portrait sessions are crafted to boost your confidence and empower you, capturing your innate beauty just as you are. Whether you're at the beginning of your self-love journey or well along the path, these sessions consistently deliver joy, empowerment, and the healing reminders we all need.
Self-love sessions are perfect for capturing who you are today—whether it's solo, with a partner, or during the cherished time of pregnancy. Let’s celebrate you, authentically and beautifully.
Studio
Pre-Photoshoot
Moodboard Call
Before the big day, we’ll hop on a moodboard call to chat about your vision and goals. Here’s what we’ll cover:
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Shoot: Discussing the type of shoot you're after.
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Lighting: Choosing your lighting style—fresh, clean, edgy, or black and white.
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Moodboard/Vision: Going over your moodboard and the emotions you want to convey.
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Props: Deciding on props like fashion accessories, books, computers, and products.
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Wardrobe: Outlining outfit choices and styling tips.
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Scenes & Storytelling: Crafting scenes to bring your brand story to life.
I'm based in St Kilda,
Melbourne & Bali, Indonesia
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